Every year at SuperATV.com, we have a variety of sales where we can stretch the aesthetic of our branding to gain sales and catch attention. I have always been a fan of mid-century modern design and advertising. Being inspired by a vintage grocery store ad, I wanted an illustrated style utilizing vintage clip art. This was also my first step in directing an entire campaign. I worked with two other designers, Nico Botones and Tristan Kelsey, to create this collection of work.
This animated social media ad was also created for our campaign. We utilized the old-timey music to give it that classic feel. It's a little loud so check your volume levels.
Designed by Nico Botones
As a way to get more brand awareness and eyeballs on our products, we looked at a variety of ways to advertise in the dealer showroom. We settled on posters for the individual dealers. Wall space is limited, so we designed a series of product based advertising. I was assigned winches. I chose to use action shots with bold type to further reinforce our brand.
I would consider myself an illustrator at heart. It's what got the entire graphic design career in motion. I wanted to showcase a few of these illustrations I have done over the years. We have used these various items in a wide array of advertisements.
It's not everyday you get to create the look for a product from scratch. SuperATV. com designed these new axles to flex instead of snapping. It saves more expensive components from wear and tear. I was tasked with creating an axle logo, branding guide, and packaging. It was a fun project.
We design for a little bit of everything at SuperATV. Here are a few examples of some Pinterest ads.
There is nothing like going into a local bookstore or newstand, browsing through the rack of magazines, picking one out and finding your ad in the magazine. That is exactly the feeling I got with each of these ads. It never gets old.
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